300+ million children are growing without much reading exposure.
SLS doubles the number of functional readers among primary school children.
Only 48.1% children in Grade 5, in rural India, can read a Grade 2 level text. ASER 2014.
30 minutes of SLS per week for 3 to 5 years can make a weak reader become functionally literate.

India Learning to Lead

Social entrepreneur Brij Kothari has set up an innovative project to teach Indians how to read and write by simply singing film songs in front of the television. Kothari's trick is to caption Indian film songs in the same language in which they are sung in an effort to appeal to the 300 million or so Indians who can't read or write.

A small thing has a staggering impact on people's lives. -President Bill Clinton,Sept.24,2009.

People are able to learn far more quickly the English language or any other language and it's had a huge difference in school results... -Gordon Brown.

These youngsters are so bright, so smart, so quick, they give us many new things and we benefit from it. -Narendra Modi.

Read-along with Bollywood | Brij Kothari | TEDxCERN

Brij Kothari has taken India's love of Bollywood and turned watching films with subtitles into improving literacy across the country.

About

PlanetRead is a not-for-profit with the vision of a planet where everyone can read and have access to interesting and affordable reading opportunities in native and any other language(s) of interest. This vision is built around its core innovation, Same Language Subtitling (SLS), and a mission to implement SLS on audio-visual content already watched with a passion by millions of people, in every country, in locally, regionally, nationally, and internationally important languages. PlanetRead's mission is translated into a strategy toward evidence-based-policy making and adoption of SLS on entertainment TV programming and the rapidly growing Video-On-Demand (VOD), digital platforms.

PlanetRead along with the Indian Institute of Management, Ahmedabad have implemented and published several multi-year TV pilot studies of SLS in eight Indian languages (2002-present). This has led to a national policy mandating SLS on 50% of all entertainment programming on TV in India, by 2025. Building on the potential of SLS for reading, language learning, and media access, PlanetRead further innovated the 'AniBook' or animated stories with SLS to massively scale up children's reading in any language(s), on any screen. PlanetRead and BookBox, a social enterprise born from PlanetRead's work, have collaborated to produce over 100 AniBooks in a mix of 50+ languages. An eye-tracking study in government schools in Rajasthan and an impact study of regular AniBook exposure in government schools in Delhi have found evidence of automatic reading practice and skill improvement among children in the early grades.