counter customizable free hit PlanetRead Research::SLS|Same language Subtitling
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1. Problem
2. Solution
3. Indian Film Industry
4. Coverage
5. Same Language Subtitling
6. No SLS: Eye fixation on TV
7. With SLS: Eye fixation on TV
8. Scientific Studies
9. Impact of SLS
10. Cost effectiveness
11. Useful Sites/Links
Research Article (2015)  SLS Impact in Maharashtra
Research Article (2014)  SLS Effects on Literacy
Research Article (2011)  Can India's "literate" read?
Overview Article (2008) Overview Article (2008)  Some Key Findings
SLS: Research Summary (2007) SLS: Research Summary (2007)  Some Key Findings
Research Article (2004) Research Article (2004)  SLS on Television in India
Research Article (2002) SLS: a butterfly for literacy?

India's 7+ Population, 66% Literacy (2001)

Source: 5-state ORG-MARG survey

Women: 70 % of early & non- literate
Hindi belt: 50% of early & non-literate

Same Language Subtitling
What you hear is what you read.
Indian film industry
1000 films per year

5000 music-videos per year


Dominates content on TV

Passion across class/caste/age
Same Language Subtitling
Why? Reading becomes automatic, subconscious, in everyday entertainment.

Why songs? Hugely popular, repetition, anticipation and instant gratification, adds value for all.

Motivational value for non-literate.

Print-exposure with text-sound association for pre-reading children.
No SLS : Eye-fixation on TV
With SLS : Eye-fixation on TV
Scientific Studies
Eye-tracking research has shown that viewers naturally synchronize the auditory and textual information while watching a film song with SLS. When SLS is integrated into popular TV entertainment, reading happens automatically and subconsciously.
Cost effectiveness
Every US dollar spent on subtitling a nationally telecast program of Hindi film songs, gives 30 minutes of weekly reading practice to 10,000 people, for a whole year! This is the equivalent of one paisa per person per year in India. In specific states or languages, it would range from 5-20 paisa per person per year.
Useful Sites/Links
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