Read-along with Bollywood | Brij Kothari | TEDxCERN

Brij Kothari has taken India's love of Bollywood and turned watching films with subtitles into improving literacy across the country.

300+ million children are growing without much reading exposure.
SLS doubles the number of functional readers among primary school children.
Only 48.1% children in Grade 5, in rural India, can read a Grade 2 level text. ASER 2014.
30 minutes of SLS per week for 3 to 5 years can make a weak reader become functionally literate.

India Learning to Lead

Social entrepreneur Brij Kothari has set up an innovative project to teach Indians how to read and write by simply singing film songs in front of the television. Kothari's trick is to caption Indian film songs in the same language in which they are sung in an effort to appeal to the 300 million or so Indians who can't read or write.

A small thing has a staggering impact on people's lives. -President Bill Clinton,Sept.24,2009.

People are able to learn far more quickly the English language or any other language and it's had a huge difference in school results... -Gordon Brown.

These youngsters are so bright, so smart, so quick, they give us many new things and we benefit from it. -Narendra Modi.

About

PlanetRead is a not-for-profit registered in USA and in India with the simple vision of a reading planet - a planet where everyone can read and have access to interesting and affordable reading opportunities in both his/her native or other language(s).

PlanetRead along with the Indian Institute of Management, Ahmedabad pioneered the Same Language Subtitling (SLS) initiative with the aim to transition over 300 million people in India, from a state of early-reading, to functional and fluent reading ability.

Same Language Subtitling (SLS) is simply the idea of subtitling the lyrics of film songs (or music videos) in the 'same' language that they are sung in. View Sample