Same Language Subtitling on TV in India and its impact on a billion viewers

Research Consortium Members

Dr. Brij Kothari


Project Co-Lead

Brij is on the faculty of the Indian Institute of Management, Ahmedabad (IIM-A) and the founder of PlanetRead, committed to scalable solutions for reading and language learning. He conceived Same Language Subtitling (SLS) on mainstream TV in India for mass literacy, in 1996. SLS became national policy in 2019, thanks to his research and advocacy. He is the recipient of the International Literacy Prize from the Library of Congress. He has a Ph.D. from Cornell University.


Role: Research impact of SLS on reading, language learning, school outcomes, school preparedness, information access, equity issues. Policy advocacy.

Dr. Katharina Michaelowa