Dr. Brij Kothari (Cornell University) and his team have innovated, researched, and nationalized the use of "Same Language Subtitling" (SLS) on Bollywood film songs on TV, for mass literacy in India. He laid the foundation for the SLS project as an Associate Professor at the Indian Institute of Management, Ahmedabad (IIMA) in its Centre for Educational Innovation.
Brij is an Ashoka Fellow and the President of PlanetRead, a non-profit involved in scaling SLS efforts in India and other countries. He is also the CEO of BookBox Inc, a for-profit social venture producing children's animated stories in more than 25 languages. He co-founded PlanetRead.org and BookBox.com as a Reuters Digital Vision Fellow at Stanford University.
Brij grew up in the Sri Aurobindo Ashram at Pondicherry and went on to get a Masters in Physics at IIT Kanpur, a Masters in Development Communication and a Ph.D. in Education from Cornell University. His doctoral research was on the conservation of local knowledge in Andean Ecuador.
Known as one of the icons in the communication industry, Ram Sehgal began his career at Air India, where he spent five years after obtaining his degree in Journalism from Regent Institute, London, and an advertising degree from Institute of Practitioners, London.
He worked for JWT for 15 years where he handled a diverse portfolio of brands like Air India, Philips, Voltas, Beecham, BHEL, ITC etc. Subsequently, Ram took over as President at Contract Advertising where he spent 15 years.
Ram Sehgal was conferred the A & M Advertising Man of the Year in 1994 for his contribution to the advertising industry. In 2001, the Advertising Club of Kolkata elected Ram to their Hall of Frame. From 1997-1998, Ram Sehgal served as President of the Advertising Agencies Association of India, and in 1998, as the Chairman of the Advertising Standard Council of India.